XPS Group to acquire actuarial consultancy APR, accelerating growth of Insurance Consulting practice

XPS Group to acquire actuarial consultancy APR, accelerating growth of Insurance Consulting practice

26 Jun 2026

XPS Group, a leading pensions and insurance consulting and administration business, has agreed to acquire APR Actuarial Solutions (“APR”) an established UK-based specialist actuarial consultancy advising leading insurers and financial institutions.

The move further accelerates XPS Group’s diversification strategy and aim of becoming a market leading financial services consulting and administration provider. 

APR was established in 2006 and has over 45 insurers and financial sector clients, including most of the UK’s top 10 insurers. APR prides itself on its client relationships, culture and high-calibre of employees. APR has an established team of over 70 client-facing employees which, combined with the existing XPS Insurance Consulting team and access to wider XPS actuarial teams, will provide greater scale and enhanced capabilities in delivering insurance consulting services to clients.

APR also has expertise in the UK’s General Insurance consulting market, which is estimated to have an annual value of c.£1.5bnⁱ, with APR having client relationships with over 20 general insurers. This will enable XPS to become a broader insurance consulting provider, delivering comprehensive services across both Life and General Insurance, unlocking further growth opportunities.

Paul Cuff, Co-CEO of XPS Group, commented: “We are delighted to announce our transaction with APR, and we look forward to welcoming our new colleagues to XPS. We have been admirers of the APR business for some time, with its strong culture, its highly talented people and its deep relationships in the insurance market.

With this transaction, XPS will have doubled our total addressable market to £6bn+ in the space of less than two years, through strategic acquisitions and senior recruitment. We are very excited about what the future holds as we become a broader financial services firm providing outstanding client service to pension schemes and insurers alike.” 

Roger Austin, Founding Partner of APR, said: “Since founding APR 20 years ago, we have been guided by our purpose: nurturing our talented people and delighting our clients. Recruiting great people and investing in their development has enabled us to continually build trust and delight our clients, the keys to growing our market share.

When looking at potential strategic partners, we focused on two key factors: cultural fit, and clear strategic growth opportunities. We believe that XPS is a great match against both and are delighted with our new home. We are excited about the opportunity to jointly deliver a much more comprehensive service to the insurance sector.”

David Honour, Head of XPS Insurance Consulting, added: “Having joined XPS in October 2024 to launch our insurance consulting practice, it’s been so exciting to see the progress we’ve already made in less than 2 years. I’m thrilled at the prospect of bringing together the talented APR team alongside our existing people. This will be a transformative step for us in terms of the scale of support we can provide across the insurance market.”

The deal follows XPS’s acquisition of UK insurance consultancy business Polaris, announced in February 2025, and the formal launch of XPS’s Insurance Consulting practice in October 2024.

The transaction is expected to complete on or around 31 July 2026.

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